ZED (Zero Energy Development) principle
The ZED lifestyle embraces environmentally friendly, energy conscious, sustainable homes, work and leisure places, healthier buildings which cause little or no environmental impact.
| Typical UK Resident | Typical ZED Resident |
| - lives in a new well insulated home | - PV and solar thermal upgrades fitted |
| - drives 5000 miles a year | - drives vegetable oil car |
| - takes 1 short haul flight to Spain a year | - holidays in UK or takes eco friendly transport option abroad |
| - eats pre-cooked meals 3 times a week | - cycles to work/train station daily |
| - eats meat twice a day | - cycles to local market |
| - minimal recycling | - receives deliveries from zero fossil energy farm |
| - upgrades consumer electric gadgets every 6 months | - opposes war for fossil fuel |
| - keeps fit by cycling | |
| - uses ethical financial services | |
| - campaigns for low carbon infrastructure | |
| - low motorway use |
“PortZED provides the necessary infrastructure, such as car club, separated waste collection and incentives to reduce energy consumption.” (CABE Review October 2007)
(copyright: www.ZEDfactory.com)